Here are some of the most important reasons why you need Google Analytics as part of your website visitor tracking and have it on your site:

1. Its functionality equals most expensive visitor tracking services, even if it is free.

2. The service is your solution to identify where visitors leave your check-out or sign-up process. Identifying this will help you make amends and modify your sign-up process that is user-friendly. You will then be prevented from losing leads

3. Utilizing Google Analytics will help you identify the pages and links your web site visitor’s click on most. You will also know which page your visitors spend most their time on. You can therefore improve these pages properly and position them and their link texts appropriately.

4. Wondering the previous site your web site visitor logged on to before coming to your site? Google Analytics will tell you all about it.

5. You will also be provided with the most popular keyword users type in the search bar of the search engine in finding web sites associated/related to your website. Knowing these popular keywords is a great boost for your SEO efforts and performance, even on other search engines.

6. Google analytics conduct visitor segmentation. It classifies new and returning web site users, their geographical information and the referral source they use. This provides you with invaluable insight if you are planning on a setting up a new online business.

7. For search advertising results, Google Analytics and Google Adwords guarantees you with end-to-end visibility

8. You can even track other non-search-engine marketing media

9. Overall, Google Analytics provides you a very cheap service on gaining more customers, if you utilize its results.