DIY Home Business - Free Search Engine Optimization Marketing Plans

Click popularity is the measure of the number of clicks received by each site in a search engine's results page. For example, let’s say that 100 users search for “tropical fish.” If after scanning the first 10 results, 97 users click on “Tropical Fish Feeding and Care a click tracking technology assumes that the site “Tropical Fish Feeding and Care” is more relevant than the others. Next time someone searches for “tropical fish” “Tropical Fish Feeding and Care” will appear higher in the results.

The real only way to boost your click popularity is to see what text the various search engines use in your listing and then make it better. Most search engines use one of, or a combination of following: your page title, the first few lines of text on your webpage, part of your meta description, description or keywords you entered when submitting your site to the search engine.

Stickiness

Stickiness is a measure of the amount of time a user spends at a website. It's calculated according to the time that elapses between each of the user's clicks on the search engine's results page, or how long it is until the user clicks the back button in their browser.

An example could be when you perform a search for “chicken recipe.” You get the standard results page with 10 results listed in order of relevancy, click on one of the links and surf the website for 2 minutes. It turns that it doesn’t quite have what you’re looking for, so you try another site that turns out to be junk and spend less than 5 seconds on it before you try another. Click tracking technologies record the time between your clicks and use that time to determine each site's relevance. The longer your visit the website, the stickier the site is (in theory) and the better it will do in the results ranking next time. It is important to note that stickiness is not used by many search engines, as it is hard to track and the results can be easily skewed. Both click popularity and stickiness allow the search engine users to rank sites rather than web crawling software or site reviewers.

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Google Adwords Professional Exam Certification

Sponsored by Google, the Google Advertising Professional exam is a professionally recognized certification that works to show you're an expert in the field of internet marketing and helps you get more people interested in what services you have to offer. This article discusses how to get Google certificed, and what benefits the Google certification will bring your home business.

How to sign up to become Google Adwords Certified

Google Local Business replaces Yellow Pages

If you are a small business looking for a way to get your company listed in the search engines, consider Googling local business solutions. Google has recently expanded its search options to list 10 businesses to help people find local companies matching their search. People now use search engines such as Google, Yahoo, and MSN to find local businesses more than the Yellow Pages.