Google Trends

This tool monitors and displays what people are currently searching for on Google's search engine. It breaks down the most popular searches into daily and even hourly segments and can be used for niche researching. This is a great tool to establish what market you may want to consider promoting in.

Google Adwords Keyword Research Tool

The keyword research tool is possibly their most valuable in terms of use frequency for online marketers. Of course all the searches are 'limited' to what is being search for on Google so obviously it is not very limited at all! This tool is great for any type of keyword research from AdWords to optimizing any form content you may have. It displays local searches and global searches and shows monthly averages and also the 12 month trends on any search words you enter in. What makes it really special is it also displays the synonyms for the search words entered along with their search results too.

Google Analytics

Google's analytics allows you to dissect your own website. Amongst it many features is that it shows your websites most popular keywords and how many people found your site and with what keywords. It even displays how long visitors stayed on your site and their activity insofar as clicking on any links. This tool is great for refining your website keyword optimization efforts and determining where your traffic is actually coming from. You really need to get under the 'hood' of this tool to see all the things it can do for you and your business.

Some of the best free software you can find for an internet business is offered by Google. For online entrepreneurs wanting to maintain a tight budget this free marketing software Google has MORE than compares with some of the paid for versions available. In this way many people are able to minimize their start up costs thereby boosting their chances of a successful start for their business. If you haven't already, check out these free software programs to see if they don't fill a need for your business while saving you needless expenses.