SEO software programs interface with Google, and other databases, and gather large amounts of SEO data based on user keyword parameter queries. The data generated and analyzed from SEO software programs are used to create an organic keyword list, which are usually targeted to niche market segments. The niche target market keyword list is exhaustive for keywords and phrases which the consumer is likely to search for when using a search engine to query information. Keywords can be filtered and analyzed to produce the most relevant organic keyword content for a website, and an SEO campaign, and other Internet marketing projects such as AdWords and AdSense.

SEO is very complex; however today's SEO software simplifies the process significantly. SEO programs generate and analyze keywords for on page and off page (website) SEO elements. On page elements include: keyword in title, URL, description, and header tags. Off page elements primarily involve building back links to a website. Back links are simply links from one website to another. Generally, the more quality or relevant back links to a website the better the website's search engine ranking. The results of learning to use SEO software is high website visibility, high-quality traffic volume, and greater conversions.